Along with strong and captivating visuals, the new website provides an optimal user experience. Calls-to-action and traffic funnels target individual audiences and direct them to the appropriate content, allowing users to easily access items most relevant to them. Additionally, a simplified main navigation makes it easy to navigate through the site and find sought information and functionality. Finally, the website was developed to be entirely responsive for optimal usability across all platforms and devices.
Traffic Tech’s new site is brimming with valuable features. The home page boasts dynamic new elements including an engaging video. A News & Events box allows visitors to easily view the latest Traffic Tech news. Beside it, a Career Opportunities interface enables job seekers to effortlessly access jobs of interest. The website also integrates a Twitter feed that is available throughout the site. Familiar Facebook, Twitter, LinkedIn and YouTube buttons are ever-present and tie together all of Traffic Tech’s web properties—corporate and social. Bringing social media to the forefront of the site allows visitors to easily communicate with the company, disseminate its content, and follow all relevant updates and events.