The new website presents a bold and modern web 2.0 design with impactful visuals and messaging. The home page introduces Traffic Tech’s bold new “super” positioning that effectively communicates the company’s culture of commitment, determination, and dedication to superior service. The company’s refreshed identity has revitalized the brand, recognizing Traffic Tech employees as superheroes of the industry, trusted to go the extra mile with every shipment. The new brand image has also been extended beyond the website onto Traffic Tech’s social media channels. The powerful identity provides a captivating platform to connect with Traffic Tech’s audience, enabling enhanced engagement, increased interaction and customer support via a rich branded experience.
Along with strong and captivating visuals, the new website provides an optimal user experience. Calls-to-action and traffic funnels target individual audiences and direct them to the appropriate content, allowing users to easily access items most relevant to them. Additionally, a simplified main navigation makes it easy to navigate through the site and find sought information and functionality. Finally, the website was developed to be entirely responsive for optimal usability across all platforms and devices.
Traffic Tech’s new site is brimming with valuable features. The home page boasts dynamic new elements including an engaging video. A News & Events box allows visitors to easily view the latest Traffic Tech news. Beside it, a Career Opportunities interface enables job seekers to effortlessly access jobs of interest. The website also integrates a Twitter feed that is available throughout the site. Familiar Facebook, Twitter, LinkedIn and YouTube buttons are ever-present and tie together all of Traffic Tech’s web properties—corporate and social. Bringing social media to the forefront of the site allows visitors to easily communicate with the company, disseminate its content, and follow all relevant updates and events.
Traffic Tech’s new website has empowered the company to position itself as an industry leader: a team that is hard working and dependable, while also fun and exciting. We invite you to explore the new site and enjoy the exciting new layout!