Experience the Traffic Tech Way

Introducing Brian, the remarkable CEO of Traffic Tech, a dynamic transport logistics company. With a true entrepreneurial spirit, Brian laid the foundation of the company single-handedly back in the 1980s, starting it from scratch in his own basement. His unwavering determination and ingenuity fueled the company’s early beginnings.

Under Brian’s astute leadership, Traffic Tech has witnessed a phenomenal journey of consistent growth. From its modest roots, the company has flourished, expanding its operations and making its mark in the logistics industry. Brian’s strategic vision and ability to adapt to evolving market dynamics have been instrumental in steering Traffic Tech towards ongoing success.

As CEO, Brian fosters a culture of innovation and excellence within the organization. He inspires his team to think outside the box, driving them to deliver exceptional solutions and services. His steadfast commitment to customer satisfaction and unwavering pursuit of operational excellence have been key drivers behind the company’s constant upward trajectory.

Through Brian’s leadership, Traffic Tech has become a force to be reckoned with in the transport logistics sector, setting new standards of excellence. With his entrepreneurial spirit and a track record of consistent growth, Brian continues to propel Traffic Tech forward, creating new opportunities and shaping the future of the industry.

As the Chief Operating Officer at Traffic Tech, Shawn Roach oversees the strategic direction and operational performance of one of the leading logistics and transportation providers in North America, with responsibilities that span across the globe. With over 15 years of experience as a senior executive in the industry, Shawn has a proven track record of driving growth, efficiency, and innovation in complex and competitive markets.

Shawn’s core competencies include operations management, logistics management, value stream mapping, team building, and Six Sigma. He leverages these skills to deliver customer-centric solutions, optimize processes and resources, and foster a culture of excellence and collaboration. His mission is to enable Traffic Tech to achieve its vision of becoming the most trusted and reliable partner for its clients, suppliers, and employees.

Throughout his career, Shawn has consistently demonstrated his ability to lead teams, manage large-scale operations, and drive business success across various facets of the logistics and transportation industry. His experience spans Canadian, Transborder, and International operations, reflecting his versatile expertise and leadership in the field.

Marcia Robitaille is an accomplished executive with over 22 years of experience in the logistics industry. As Traffic Tech’s Chief Revenue Officer, Marcia is responsible for overseeing all operational functions, managing cross-functional teams, team development, and ensuring customer satisfaction. Her strategic leadership has been instrumental in driving organizational growth and profitability based on market trends and changes.

With a passion for teamwork and collaboration, Marcia has built strong relationships with partners and suppliers to enhance organizational performance. Her ability to find harmony between operations and sales has been critical in optimizing organizational success. Marcia has been recognized for her customer-centric approach and dedication to employee success strategies.

Beyond her role at Traffic Tech, Marcia is actively involved in industry associations such as The Traffic Club of Montreal where she currently serves as Club President. Her personal mission statement is to be open to change and new challenges, believing that there is always room for growth and development.

With her extensive industry knowledge and expertise in operations, sales, and strategic leadership, Marcia is a highly respected logistics and transportation expert. Her insights and experience have been invaluable to Traffic Tech and the logistics industry as a whole.

David Weller serves as the Chief Financial Officer at Traffic Tech, a role he has held since 2022. With a robust career spanning various high-profile positions in finance, business development, mergers and acquisitions, operations, and strategic planning, Mr. Weller brings a wealth of experience to the company.

Before joining Traffic Tech, Mr. Weller held significant roles at a multitude of renowned companies. His expertise extends beyond traditional corporate environments; he has been instrumental in supporting numerous early-stage enterprises with business development and funding acquisition. Furthermore, Mr. Weller has contributed his strategic insight to several Boards of Directors across private, public, and non-profit sectors.

Mr. Weller’s international experience is notable, having lived and worked in Canada, France, Belgium, and the United States. His academic credentials include a bachelor’s degree in Economics from Virginia Tech and an MBA in Finance from Wake Forest University.

At Traffic Tech, Mr. Weller’s leadership and extensive background in diverse business environments continue to drive the company’s financial strategy and growth.

Danielle is a highly accomplished business and legal professional with an impressive track record in the logistics industry.  Her vast sales and marketing experience, commercial insight, and extensive legal practice and education from both the USA and Canada, provide Traffic Tech with expertise that encompasses the vast range of affairs in our growing business. Currently serving as the Chief Administrative Officer at Traffic Tech since November 2024, Danielle uses her expertise to drive strategic initiatives, set departmental goals within the organization, implement policy, and foster creative solutions to support the smooth running of the business.

Prior to her current role, she served as Chief Legal Officer, where she demonstrated exceptional results and leadership, contributing to the company’s unprecedented success.  With almost two decades of corporate experience, she consistently showcases her ability to bring both business and legal acumen to the table, as part of the leadership management team.

Jeff is a senior information focused executive and cyber security leader known for his success in driving operational efficiency, enhancing security measures, and accelerating growth across public and private sectors. With a wealth of experience in managing technology teams, information governance, risk management, cyber security, and business continuity, Jeffrey combines industry expertise, business acumen, and hands-on experience to manage and deliver the solutions that enable the “Tech” in Traffic Tech.

His contributions as a co-founder of multiple companies and collaborations with industry leaders in various sectors highlight his entrepreneurial spirit and versatility. Jeffrey’s reputation as a leading authority in IT governance and cyber security is further bolstered by his extensive writing, speaking engagements, and teaching activities.

Melissa Dimitriadis brings over eight years of exceptional legal expertise and strategic leadership to Traffic Tech. As Chief Legal Officer, she oversees the company’s legal strategy and compliance, ensuring the seamless navigation of complex challenges across our global operations.

Melissa’s commitment to excellence and her ability to adapt to the ever-evolving logistics landscape have been instrumental to Traffic Tech’s success. In her role, she continues to provide guidance and oversight that drive innovation and growth for the organization.

Her promotion to Chief Legal Officer reflects her unwavering dedication and significant contributions to Traffic Tech.

Kevin is an experienced sales professional with a strong background in the transportation industry. Currently serving as the Vice President of Sales at Traffic Tech since August 2021, he brings a wealth of expertise and leadership to drive sales growth and strategic initiatives. With previous roles as AVP of Sales and Enterprise Sales Director, Kevin has consistently demonstrated his ability to build and foster client relationships. His industry knowledge and sales acumen have been instrumental in driving business growth and success.

Meet Judith, a highly skilled logistics professional with a wealth of experience in operations management. With a solid track record in the industry, Judith has established herself as a seasoned expert. Currently, she holds the position of Mexico Senior Operations Manager at Traffic Tech, where she has been making significant contributions since June of 2016.

Drawing upon more than seven years of experience, Judith’s expertise lies in ensuring smooth and efficient logistics operations. Her unwavering commitment to excellence has played a pivotal role in driving success and maintaining optimal performance within the organization. Prior to her current role, she held a prominent position in Mexico Sales/Operations based in Chicago, where she honed her skills for over two years.

Judith’s dedication, extensive knowledge, and invaluable experience make her a standout professional in the logistics field. Her specialized expertise in managing operations in Mexico sets her apart, making her an asset of immeasurable value. With Judith at the helm, you can trust that your logistics operations are in capable hands.

Murray is an experienced professional in the transportation and logistics industry. He currently holds the position of Vice President for North America at Traffic Tech, a leading transport logistics company. With nearly 10 years of experience at Traffic Tech, Murray oversees all aspects of Sales and Marketing in the North American region.

Before joining Traffic Tech, Murray gained valuable expertise in sales and marketing. He worked as a Territory Manager for over 5 years, where he successfully managed sales operations within his assigned territory. Prior to that, he served as a Sales Executive for approximately 2 years, focusing on sales and marketing activities across the United States.

Murray’s extensive experience in sales and marketing, combined with his leadership skills, has been instrumental in driving the growth and success of Traffic Tech. As Vice President for North America, he continues to play a pivotal role in expanding the company’s presence and achieving its business objectives in the region.

Lee is a highly experienced professional in the logistics and supply chain industry, specializing in customer solutions. Currently serving as the Managing Director for Europe at Traffic Tech since June 2023, he brings his expertise and leadership to drive strategic growth and operational excellence. Prior to his current role, Lee has held many roles both operationally and commercially, most recently serving as Sales Director for over three years, where he demonstrated his strong sales acumen and played a key role in driving business success. With a solid background in supply chain optimization, operations, and international business, Lee is skilled in identifying opportunities and delivering solutions that optimize supply chain efficiency. His dedication to customer satisfaction and commitment to driving results make him a valuable asset in the logistics industry.

Colleen is a highly accomplished professional in the transportation industry with a strong focus on operations. Currently serving as the Vice President of Operations at Traffic Tech since September 2022, she brings over a year of expertise and a strategic mindset to drive operational excellence. Prior to her current role, Colleen served as the Director of Operations at Traffic Tech for eight months, where she showcased her exceptional leadership abilities. Colleen‘s expertise in analyzing data, implementing innovative ideas, and providing solutions for service improvements has been instrumental in driving success and presenting improvement opportunities to multiple customers.

Christy Daley is the Vice President of Business Operations at Traffic Tech, where she collaborates closely with the Operations and Carrier Sales Teams in Chicago. Her primary focus is on process improvement and organizational strategy to bolster the company’s success and growth.

With 17 years of experience in the 3PL asset-based brokerage industry, Christy has an extensive background in various modes of domestic over-the-road transportation, including Dry and Refrigerated FTL, Flatbed, LTL, and expedited shipping. She has dedicated most of her career to the carrier and operations side of the business, holding multiple leadership positions.

Christy possesses a deep understanding of market dynamics, regulations, and best practices that drive efficiency and customer satisfaction. She is passionate about optimizing processes, reducing costs, and enhancing quality across the supply chain, all while fostering a collaborative and supportive work environment for her team.

Steve is a highly accomplished professional with extensive experience in the global logistics industry who is currently serving as the Chief Commercial Officer, Global Development at Traffic Tech since June 2023. Along with Steve’s strong leadership skills and business acumen, he brings over 20 years of  expertise in the areas of  logistics and transportation to the organization. Prior to Steve’s current position, Steve played a key role in driving commercial growth, as the Vice President of Sales, since joining Traffic Tech in 2006. With a strong performance history of achieving results and building strategic network-partnerships, Steve has been instrumental in the growth and development of Traffic Tech’s Global Division. Steve’s dedication, leadership, and global perspective make him an invaluable asset to Traffic Tech.

Shaun Upper is Senior Vice President of Sales Canada at Traffic Tech, a position he has held since January 2024. Based in Toronto, Canada, Shaun brings a wealth of experience in supply chain management and sales leadership. With a high degree of organization and attention to detail, Shaun has a reputation for consistently meeting budgets and goals, and is known for his commitment to continuous improvement, quality service, and customer experience. Shaun has a unique ability to blend people skills and analytics to achieve business objectives.

Shaun’s dedication to professionalism and his passion for his work have been crucial to team growth and success. He has a proven track record of taking on significant projects, demonstrating leadership and project management expertise. Shaun is always available to provide support, and eager to help others overcome supply chain challenges. His ability to drive results and implement major operational improvements makes him an invaluable asset to Traffic Tech.